When Aaron Wilson, says he's making a TVC, I say 'great'. When he says he needs it to rain, I think of practical rain rigs and say 'ok'. The he tells me it has to be indoors AND we can't get the floor wet. I pause for a minute and start to think digital. So 'Faux Pas' is born. With digital effects including digital rain, rain impacts, volumetric lighting, 2.5D compositing, film look, grading, lens flare, keying, roto & grading..... it was a bit of work, but I thing it looks ok.
Faux Pas was also a good example of on set editing. A great way to test effects work before it's too late and to ensure coverage.
UPDATE: Faux Pas has won Gold at the ACS awards for retail commercial. Massive congratulations to DOP Colin Bell.